Westlake has been working with Princess Cruise Lines since 2017, providing logo layout services for the fleet of Princess ships. Princess Cruises is currently repainting its fleet, updating ships with the iconic “Sea Witch” logo.

Partnering with Lindsey Haney of Midnight Hour Productions and VER for video systems, we create a 3D model of each ship in our Tigard, Oregon office, and send it to the client to experiment with so that they can approve the exact locations for the logo and ship’s name. The client is able to change viewpoints with the 3D model, allowing them to achieve the precise placement desired. This has proven to be a very useful tool for the client as all ships have differently-designed bows, and the logo lays different on each class of ship.

Once the locations for the logo and name have been approved, the Westlake team travels to the drydock site with survey equipment designed for floating docks, and our high-powered projection equipment. We establish survey control for the logo once the ship has been prepped, allowing the exact size of the desired images to be set for the projection.

We then use projectors to display sections of the logo down the side of the ship. With each image, we warp the image around the curavature of the ship’s shape, keeping the integrity of the artwork as close as possible to the 3D model. The end result is a flawless Princess paint job, and 3-dimensional data to support potential future vessel modifications.

The Westlake team is looking forward to serving Princess Cruises in several international locations to complete the fleet’s makeover.